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Guerrilla Franchising Reviews From Dan Lorenz’s Clients
Guerrilla Franchising reviews come from people who worked with founder Dan Lorenz. Some bought a franchise and some chose not to. Dan has guided 495+ candidates and placed 85+ franchises. Candidates pay no fee. Watch the videos, read their words, and judge for yourself.
By Dan Lorenz, founder of Guerrilla Franchising. Last updated: October 29, 2026.
Key takeaways
- Eight clients recorded videos, including one who chose not to buy.
- Six clients’ messages appear word for word.
- Candidates pay Guerrilla Franchising no fee. The franchisor pays FranChoice, and FranChoice pays Guerrilla Franchising.
- About 1 in 3 people Dan works with buy a franchise.
Ask Dan yourself
A free 15-minute Clarity Call. Bring your questions, including the hard ones.
What do Guerrilla Franchising clients say?
The best review is the client talking on camera. Eight clients recorded videos about working with Dan. The first is from Mack W., who went through the process and decided not to buy.
In their own words
These are messages clients sent Dan, quoted word for word.
“Working with Dan was such a great experience. Every conversation felt easy, like talking to a friend, supporting me every step of the way. He listened, kept things honest, and wasn’t afraid to tell it like it is (I needed this a couple times when I was getting in my own head). He was also super responsive, professional, and helped me land the opportunity of my dreams with an incredible franchise brand. I’d recommend him to anyone in a heartbeat.”
Becky C.
“I could not have made the informed and confident decision that I made without Dan’s expert guidance! He helped me learn more about myself, the intricacies of the franchise purchasing process and, most important, aligning my needs and preferences with the RIGHT franchises. Thanks, Dan, for the partnership, insights and consultation. I’m looking forward to my future as a franchisee!”
Brent B.
“Dan was very helpful and diligent when it came to picking out a franchise that would fit my skillset. He was a strong voice to keep me rooted during all of the excitement because it’s easy to get swept up in potential opportunities by reminding me of the things I actually wanted to gain by going down this route. The systems he has in place work well and sticking by them will lead you to your goal faster than I could have by myself.”
Dan D.
“Hey man, thank you for putting us on something we could get 100% behind and feel good about what we are doing. This has been a long process and we greatly appreciate your help in finding PLN and helping us through the process. Keep us in mind when the next unicorns come across your desk in the future! Happy Father’s Day.”
Tim F., PLN
“I’ve signed with OYL! I’m finalizing financing over the next month and will then be fully locked in. I’ll send a longer note later, but thank you sincerely for your help. It was sincerely appreciated and I feel grateful/fortunate for your guidance through the process.”
Nathan L., OYL
“We’re so grateful for your assistance and patience! We never would’ve found the brands that you introduced us to without you!”
Renee S., MilkShake Factory
Notes from Discovery Day
Clients wrote these cards at franchise Discovery Days. They appear word for word as they do on our thank you page.
“I want to set an example for my daughter and community”
Ellie Mental Health franchise owner
“We want this business to become the vacation for our passions”
Mighty Dog franchise owner
“After a long military career I’m ready to pursue missions of my choosing”
Blingle franchise owner
“I was done with Corporate America and wanted to take control of my future and build a legacy for my boys.”
Franchise owner
“Ellie has enabled me to make mental health available to everyone”
Ellie Mental Health franchise owner
“I was burnt out, tired of empty promises from my boss and came from a family of entrepreneurs, it seemed natural to become one myself”
Mighty Dog franchise owner
“It’s been crazy since we launched. We can’t keep up and actually have to turn away business, we are blessed.”
Franchise owner
Where can I read Guerrilla Franchising reviews off this site?
You can also see Dan on LinkedIn and find Guerrilla Franchising on Google.
Searching for complaints? Run the checks in the table below on Dan or on any consultant you are talking to.
How does Dan Lorenz get paid?
You never pay Guerrilla Franchising a fee. Dan is a franchise consultant affiliated with FranChoice. If you buy a franchise through his process, the franchisor pays FranChoice, and FranChoice pays Guerrilla Franchising. Read more about Dan.
You still pay for the franchise itself. Item 7 of the FDD usually covers about 3 months of working capital. Dan tells people to plan for 9 to 12. If you want help building that plan, map out your cash flow before you sign.
How do you check a franchise consultant’s reviews?
Use these checks on any consultant, Dan included.
| Check | Why it matters | Where to see it for Guerrilla Franchising |
|---|---|---|
| Real names and brands | Anonymous praise is easy to fake. | Client videos and quotes on this page, with brand where the client named one |
| People who did not buy | A consultant who only shows buyers may push everyone to buy. | Mack W.’s video. About 1 in 3 people Dan works with buy. |
| How the consultant is paid | Pay shapes advice. | The pay chain above: franchisor to FranChoice to Guerrilla Franchising |
| Track record with numbers | Vague claims cannot be checked. | 495+ candidates guided, 85+ placed, 165+ territories, 40+ brands across 9 industries |
| Help reading the FDD | The FDD is where the money facts live. | Ask Dan on a call. Learn the basics with this guide to reading FDD Item 19. |
What the numbers say
About 6 in 10 placed buyers came from corporate jobs (38 of 65). Clients have bought into 40+ brands across 9 industries. Dan estimates about 70% of the people he works with walk away, start their own business, or stay corporate.
“Star ratings are easy to fake, but a real person on video is hard to fake. Look for full names, specific details, and at least one story from someone who didn’t buy, because a consultant who only shows wins is only showing you half the picture.”
Dan Lorenz
Want to hear it from Dan directly? Book a free call.
Who is Dan Lorenz?
Dan Lorenz founded Guerrilla Franchising in 2020. He served 22 years in the Army, 18 of them in Special Forces. He was an M&A analyst at JP Morgan, then a strategy and operations consultant and forensic accountant at Deloitte.
He has owned franchises himself. He scaled and sold his first, Mosquito Authority, in 2020. On his second, $321K in costs was omitted from the FDD.
Track record: 495+ candidates guided, 85+ franchises placed, 165+ territories.
Questions about Guerrilla Franchising
What do Guerrilla Franchising reviews say?
Guerrilla Franchising reviews come from people who worked with founder Dan Lorenz. Some bought a franchise and some chose not to. Dan has guided 495+ candidates and placed 85+ franchises. Candidates pay no fee. Watch the videos, read their words, and judge for yourself.
Is Guerrilla Franchising legit?
Yes. Guerrilla Franchising is a franchise consulting firm founded in 2020 and led by Dan Lorenz. Dan served 22 years in the Army, 18 of them in Special Forces. He has guided 495+ candidates and placed 85+ franchises. Candidates pay no fee, and the client videos and quotes on this page are from real clients.
Do I pay Guerrilla Franchising anything?
No. Candidate consulting has no Guerrilla Franchising fee. Dan is a franchise consultant affiliated with FranChoice. If you buy, the franchisor pays FranChoice, and FranChoice pays Guerrilla Franchising. You still pay for the franchise itself.
Does everyone who works with Dan buy a franchise?
No. Dan estimates about 1 in 3 people he works with buy a franchise. About 70% walk away, start their own business, or stay corporate. One of the client videos on this page is from someone who decided not to buy.
How do I talk to Dan Lorenz?
Book a free 15-minute Clarity Call. Dan takes 8 of these calls a week so he can prepare for each one.
Sources
- Client videos hosted on Vimeo (embedded above).
- Discovery Day cards from Guerrilla Franchising’s thank you page.
- Client messages from Guerrilla Franchising’s testimonial library, quoted word for word with permission.
- Guerrilla Franchising track record figures, current as of October 28, 2026.
- Federal Trade Commission, Buying a Franchise: A Consumer Guide.
Related reading
- About Dan Lorenz
- Best Franchise Consultants: How to Choose One in 2026
- How to choose a franchise
- What happens on a Clarity Call
- Is Zorzee worth it?
15 minutes, free, and not a sales call.
Last updated: October 29, 2026.