You've done the research. Taken the calls. You still can't tell the pitch from the truth.

In 15 Minutes, I'll Show You How to Own the Right Franchise, or Walk From the Wrong One Before It Costs You Your Savings.

If you want a straight answer on whether a franchise can actually give you the freedom you're after, and you don't want to find the problem after you've signed, this is where you get it.

Book Your Free Clarity Call

Free. 15 minutes. No pitch. Leave knowing whether to move forward, pause, or walk away.

The background behind the advice you're getting

U.S. Army Special Forces · J.P. Morgan · Deloitte · MBA · Multi-unit franchise owner, scaled and exited

85+ franchises placed
495+ candidates guided
165+ territories opened

The Trap

You’ve done six months of research and still haven’t seen the one document that decides whether you make money.

If you’re like most people, you’ve spent late nights on franchise portals and taken discovery calls with sales reps who call you “family” by the second Zoom. Maybe you’ve built a shortlist of “top brands” off videos you watched at 11pm, or off the clickbait ads that follow you around Facebook. We’ve all been there. But after all of it, not one of those things put the real document in front of you. And that’s the problem with the franchise sales process today.

That document is the Franchise Disclosure Document (FDD). It’s roughly 300 pages, and you get about 14 days to read it before you’re expected to wire a $50,000 franchise fee and partner with the franchisor for the next 10 years. Almost nobody hands it to you until it’s time to sign.

Here’s the difference they never point out. The sales process measures your attention. The FDD measures your risk. They’re not the same thing, and the gap between them is exactly where people like you lose their savings.

Buy the wrong franchise and you don’t get a business. You get an 80-hour-a-week job you paid to hire yourself into, not out of.

So is it too crazy to think there’s a better way?

Book Your Free Clarity Call

Free. 15 minutes. No pitch. Leave knowing whether to move forward, pause, or walk away.

I Already Paid the Tuition.

The $321,000 Mistake You Get to Skip.

Dan Lorenz, founder of Guerrilla Franchising and franchise owner
Dan Lorenz sharing his franchise investment experience

I’d already scaled and sold my first franchise. Between a finance background and years leading teams in the U.S. Army Special Forces, I figured I knew how to read a deal.

Then I bought my second one. That’s where $321,000 in costs, omitted from the franchise disclosure document (FDD), almost broke me.

I faced two choices: find $321,000 I didn’t have, or default on my $526,000 SBA loan before I ever opened the doors. I survived, but it showed me that an FDD or a promising growth story can’t protect a buyer on its own.

What I needed was a system for spotting what the filing leaves out, and for telling whether a franchise actually fits the buyer. That hard education became the foundation of the Guerrilla Franchise System.

These are the things AI can’t show you or prepare you for. You built your career by leveraging a team, and this is no different. I already paid the tuition, so you get the lesson for free.

What this means for you

  • You see the costs that never made the filing, before they hit your savings
  • You don’t leave a paycheck for a brand that only works on a Zoom
  • You get a clear yes, no, or not yet, without a rep pushing you to sign
Book Your Free Clarity Call

Free. 15 minutes. No pitch. Leave knowing whether to move forward, pause, or walk away.

What You Get

Everything Below. All Of It Free.

Most consultants hand you a phone call and a PDF. Here’s what you get, start to finish, at zero cost.

1

Your Franchise Clarity Call

15 minutes on what you want, what you can invest, and whether franchising even fits your life.

2

The Guerrilla Franchising System

A 5-module training program. 93 deliverables across video, audio, workbooks, and spreadsheets that teach you to evaluate any franchise like an investor.

3

Your One-on-One Consultation

A full hour mapping your capital, skills, target income, and territory.

4

Your Franchise Reveal

3 to 5 opportunities hand-matched to your profile, numbers on the table.

5

Weekly Strategy Sessions

30 minutes a week until you’ve decided. Not until you’ve bought. Until you know.

You pay the same franchise fee with me or without me. The difference is everything you just read.

Book Your Free Clarity Call

Free. 15 minutes. No pitch. Leave knowing whether to move forward, pause, or walk away.

Proof

You Won’t Be the First to Sit Where You’re Sitting.

John & Christy

Joe C.

PHYLLIS & JUSTIN

Ross L.

Stephen L.

Mack W.

Whitney

Michelle L.

Book Your Free Clarity Call

Free. 15 minutes. No pitch. Leave knowing whether to move forward, pause, or walk away.

Real People. Real Franchises.

Franchise owner testimonial from a Guerrilla Franchising client

“Mighty Dog gives me a platform I can scale and take my time back”

Franchise owner testimonial from a Guerrilla Franchising client

“Ellie has enabled me to make mental health available to everyone”

Franchise owner testimonial from a Guerrilla Franchising client

“It’s been crazy since we launched. We can’t keep up and actually have to turn away business, we are blessed.”

Franchise owner testimonial from a Guerrilla Franchising client

“After a long military career I’m ready to pursue missions of my choosing”

Book Your Free Clarity Call

Free. 15 minutes. No pitch. Leave knowing whether to move forward, pause, or walk away.

In Their Own Words.

Clarity Before Commitment. Guaranteed.

The Clarity Guarantee

You’ll Leave Knowing Whether Franchising Deserves Your Attention.

This call isn’t about convincing you to buy a franchise.

It’s about figuring out whether franchising makes sense for your goals, timeline, capital, and risk tolerance.

By the end of our conversation, you’ll have a clear next step:

  • Continue evaluating franchise ownership
  • Pause until a specific financial or personal issue is resolved
  • Walk away because franchising is not the right path for you

If I can’t identify a logical next step based on what you share, I’ll tell you exactly what’s missing and what to evaluate next.

No pressure. No forced recommendation. No obligation to continue.

Clarity before commitment.

Book Your Free Clarity Call

Free. 15 minutes. No pitch. Leave knowing whether to move forward, pause, or walk away.

Who This Is For

You Are Not Looking for the “Best Franchise.” You’re Looking for the Right One

This is for you if

  • You’re a manager, director, or VP who’s serious about owning something of your own.
  • You have at least $50,000 to invest, $300,000+ in net worth, and aren’t tied to an arbitrary timeline.
  • You’ve done the research, and choosing the wrong one scares you more than the investment itself.
  • You’ll read the FDD, ask the hard questions, and do the work.
  • You want an honest answer, even if it’s not yet, not this franchise, or not franchising.

This is not for you if

  • You’re looking to get rich quickly.
  • You want passive income that requires no involvement. A franchise is an operating business, not a yield product.
  • You want someone to hand you “the best franchise” on your first call. There’s no best franchise, only the best fit for your goals, capital, skills, and market.
  • You’re unwilling to examine the numbers, read the FDD, or consider that walking away may be the right decision.

You can keep researching on your own. Or you can spend 15 minutes finding out whether franchising deserves your attention at all.

In Case You Were Wondering

The Questions You’re Already Asking

Is this a sales call?
No. It is a 15-minute conversation to determine whether franchising fits your goals, capital, timeline, and risk tolerance. If it does not fit, I will say so.
How do you get paid?
The franchisor pays my parent company a commission if you purchase a franchise through the process. You do not pay me. The franchise fee is the same whether you work with me or go directly to the franchisor.
What does it cost me?
Nothing. The Clarity Call, training, franchise research, consultations, and weekly strategy sessions are provided at no cost to you.
Do I need franchise experience?
No. Most people I work with are corporate professionals who have never owned a franchise. The system is designed to help you evaluate the opportunity, understand the numbers, and make an informed decision.
What if I am not ready to buy?
That is fine. The first question is not “Which franchise should you buy?” It is “Does franchising deserve your attention right now?” You may decide to move forward, wait, or walk away.
Why you and not the franchisor’s representative?
The franchisor’s representative works for the franchisor. I have scaled and exited one franchise and discovered $321,000 in costs omitted from the FDD on my second franchise investment. My job is to help you evaluate the opportunity before you commit.
Book Your Free Clarity Call

Free. 15 minutes. No pitch. Leave knowing whether to move forward, pause, or walk away.

Stop Guessing

15 Minutes. Then You Know Whether to Move Forward, Pause, or Walk Away.

Before you spend another month comparing brands, we’ll determine whether franchising fits your goals, capital, timeline, and risk tolerance.

What we’ll cover:

  • What you want ownership to do for you
  • Whether your capital and timeline actually support a move
  • Whether franchising deserves your attention right now
  • Your next step: move forward, pause, or walk

A BOUTIQUE FITNESS FRANCHISE
OWNER REVEALS…

I own a 47-bike
cycling studio.
If I started over, I’d buy
12 reformers

The 12 Seat Advantage franchise guide by Dan Lorenz

INSIDE: The fill-rate math almost no buyer runs before signing a
boutique fitness franchise agreement (and the one number the category leader publishes that few ever look up)

The 12 Seat Advantage franchise guide by Dan Lorenz

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