Celebrities Who Own Franchises in 2026

Wahlburgers restaurant, a franchise backed by Mark Wahlberg

Celebrities Who Own Franchises in 2026

Some celebrities own franchise locations. Others hold equity in the brand, or only lend their name. The difference matters, and the real stories, exits included, teach more about buying a franchise than the headlines do.

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By Dan Lorenz | Updated

Key takeaways

  • “Celebrity franchise owner” covers four different deals: owning franchise locations, owning equity, owning the franchisor, and endorsing a product.
  • Several famous franchisees have sold or closed locations. Peyton Manning sold 31 Papa John’s stores in 2018, Shaquille O’Neal sold his Auntie Anne’s stores, and Rick Ross’s family companies went from 21 Wingstop restaurants to one.
  • A brand’s fame does not protect a single location. Check the FDD and talk to franchisees before you sign.
  • For most readers, the real question is whether a franchise, your own business, or your current job is the right move.

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Franchisee, investor, franchisor or endorser: which celebrities actually own franchises?

A franchisee signs a franchise agreement and owns and runs locations. An equity investor owns part of a company or a store partnership. A franchisor owns the brand and sells the franchises. An endorser is paid to promote a product. Most celebrity lists mix all four. This table sorts them, with where each deal stands now.

Celebrity Brand Type of deal Still owns or sold
Franchise owners
Patrick Mahomes Whataburger Part-owner of franchisee KMO Burger Still owns. KMO took over 16 company restaurants in May 2025 and now runs 29 in Missouri and Kansas (Whataburger)
Drew Brees Jimmy John’s Franchisee since 2011 Owned 20 units across Gulf Coast states as of 2023 (Franchise Times)
Shaquille O’Neal Papa John’s Franchisee, board member and ambassador Invested in nine Atlanta-area restaurants in 2019. Current count not disclosed (Papa John’s)
Shaquille O’Neal Five Guys Franchisee Sold. Papa John’s said in 2019 he had previously owned 27 Five Guys franchises (Papa John’s)
Shaquille O’Neal Auntie Anne’s Franchisee Owned up to 17 stores, later sold (Yahoo Finance)
Peyton Manning Papa John’s Franchisee through a joint venture Sold his stake in 31 Denver-area stores on Feb. 26, 2018, after six years. Still a spokesperson at the time (CBS News)
Rick Ross Wingstop Franchisee through family companies 21 open restaurants at the end of 2016, one by the end of 2025, per state franchise filings (Complex)
Equity investors
LeBron James Blaze Pizza Early investor and franchisee, later brand ambassador The chain ended 2023 with 295 US units, down 2.3% (Restaurant Business)
Magic Johnson Starbucks 50/50 partner with Starbucks in stores, not a franchise Sold. Starbucks bought his half in 2010 after the partnership opened more than 100 stores (Nation’s Restaurant News)
50 Cent Frigo (RevolutionWear) Equity investor, not a franchise Took an ownership stake in the underwear company (PR Newswire)
Franchisors (they sell the franchises)
Mark Wahlberg Wahlburgers Co-founder of the franchisor 79 Hy-Vee locations closed in 2025, leaving about 34 restaurants (USA Today)
Shaquille O’Neal Big Chicken Founder and majority partner of the franchisor Started franchising in 2021 (Nation’s Restaurant News)
Floyd Mayweather Mayweather Boxing + Fitness Part-owner of the franchisor (31.45% per a 2023 filing) and brand ambassador 70 franchises at the 2023 peak. Business Insider could confirm 26 still open in the US in June 2025 (Business Insider)
Jimmy Buffett Margaritaville Founder of the brand, which licenses its name to partners who run locations Buffett died on Sept. 1, 2023. The company continues (AP via Seattle Times)
Endorsements
George Foreman George Foreman Grill Endorsement, not a franchise Foreman died on March 21, 2025, at 76 (Reuters)

Why did Shaquille O’Neal sell his Auntie Anne’s stores?

Shaq became an Auntie Anne’s franchisee in 2007 and owned up to 17 stores. He later sold them. His explanation on a podcast was short: “At first it was a good investment, but them numbers” (Yahoo Finance). He kept investing in franchises. In 2019 he joined the Papa John’s board and invested in nine Atlanta restaurants. Papa John’s also noted he had previously owned 27 Five Guys franchises (Papa John’s). You will see bigger numbers online, such as 155 Five Guys, 40 gyms and 150 car washes. We could not confirm those in a company release or filing, so we use the 27 that Papa John’s published.

Shaq also sits on the other side of the deal. He founded Big Chicken in 2018 as majority partner and began selling franchises in 2021 (Nation’s Restaurant News).

The lesson for a regular buyer: even a famous owner with deep pockets exits when the unit numbers do not work in his markets. Your numbers are the only ones that count.

What happened to Rick Ross’s Wingstop restaurants?

Rick Ross bought his first Wingstop in Memphis in 2011 (Miami Herald). His family’s Boss Wings companies listed 21 open restaurants at the end of 2016. By the end of 2025, state franchise filings showed one, in Clarksdale, Mississippi. In 2021 Ross told Forbes he owned more than 25 Wingstop franchises (Forbes). The filings track Boss Wings only, so that count may include stores held another way. Ross says he moved his money into stocks (Complex). Along the way, his family paid $114,427 for labor violations at five Mississippi locations (CBS News).

The lesson: a franchise is an operating business. Someone has to manage staff, payroll and compliance every day, and a famous name on the ownership papers does not change that.

Are Blaze Pizza and Wahlburgers still growing?

Both have shrunk. Blaze Pizza, the chain LeBron James backed early, ended 2023 with 295 US units, a 2.3% decline (Restaurant Business), and closed more locations in 2025, including in Charlotte (Charlotte Observer). Wahlburgers lost 79 locations in 2025 when Hy-Vee ended its agreement, leaving about 34 restaurants (USA Today).

The lesson: celebrity attention can launch a brand. It does not keep a location open. Unit count trends, closures and transfers are all disclosed in the FDD, and they are worth more than any famous face.

Why did Peyton Manning sell his Papa John’s stores?

Peyton Manning bought into 31 Papa John’s stores along Colorado’s Front Range in 2012, right after he signed with the Broncos. He sold his stake on Feb. 26, 2018, through a joint venture sale to an existing franchisee, days before the NFL dropped Papa John’s as its official pizza (CBS News). Papa John’s called it “six successful and rewarding years.”

The lesson: plan your exit before you buy. Manning sold to an operator already in the system, which is the most common buyer for a franchise.

What happened to Floyd Mayweather’s boxing gyms?

Mayweather Boxing + Fitness is a franchisor, and Mayweather owns 31.45% of its parent company, per a 2023 filing. It had 70 franchises at its 2023 peak. In June 2025 Business Insider could confirm 26 still open in the US, and four franchisees had sued (Business Insider). Mayweather’s lawyer told the company he had not taken part in management or operations. The franchise agreements did not require him to do anything beyond licensing his name.

The lesson: a famous name on the sign is a license, not a promise. Read what the FDD actually obligates the franchisor and the celebrity to do.

What should you check before buying any franchise, famous or not?

The FTC tells buyers to study the Franchise Disclosure Document, talk to current and former franchisees, and get professional advice before signing (FTC, Buying a Franchise: A Consumer Guide). The FDD shows how many locations opened, closed and changed hands. Item 7 shows the initial investment, and Item 19 shows any financial performance claims (FTC Franchise Rule).

One more check from my own calls. Item 7 usually budgets about 3 months of working capital. I tell people to plan for 9 to 12.

What I learned from owning two franchises

I grew and sold my first franchise. After I signed for my second, I found $321K in costs that were omitted from the FDD. No celebrity backing would have caught that. Reading the documents and asking hard questions would have.

That is why I do not push anyone to buy. About 1 in 3 people I work with end up buying a franchise. The rest start their own business or stay in their job, and those are good outcomes too.

Is a franchise right for you, or is something else?

Celebrities can absorb a failed location. Most buyers cannot. Before you look at brands, be clear which of three outcomes you are testing for.

Route 1: Buy a franchise

Fits people who want a proven system and will follow it. The trade-off is fees and rules you do not control.

Route 2: Start your own business

Fits people with a specific idea who want full control. The trade-off is building the playbook yourself.

Route 3: Stay W-2, for now

Fits people whose savings, timing or family plans are not ready. Waiting a year costs less than a bad signing.

Each route has its own checklist. The free Franchise Decision Diagnostic walks you through them, or we can work through it together on a call.

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“Dan was very helpful and diligent when it came to picking out a franchise that would fit my skillset. He was a strong voice to keep me rooted during all of the excitement because it’s easy to get swept up in potential opportunities by reminding me of the things I actually wanted to gain by going down this route. The systems he has in place work well and sticking by them will lead you to your goal faster than I could have by myself.”

Dan D.
Headshot of Dan Lorenz, franchise consultant and founder of Guerrilla Franchising

Dan Lorenz, founder of Guerrilla Franchising

Dan has guided 495+ people through the franchise decision. He has been burned by a franchise and has also succeeded with one. He spent 22 years in the Army, 18 of them in Special Forces, and worked as a forensic accountant and strategy consultant at Deloitte. More about Dan.

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Frequently asked questions

Which celebrities own franchise locations?

Patrick Mahomes is part-owner of KMO Burger, which runs 29 Whataburger restaurants. Drew Brees owned 20 Jimmy John’s units as of 2023. Shaquille O’Neal invested in nine Papa John’s restaurants in Atlanta in 2019. Rick Ross’s family companies are down to one Wingstop, per state filings.

Did Peyton Manning own Papa John’s franchises?

Yes. He held a stake in 31 Denver-area Papa John’s stores from 2012 and sold it on Feb. 26, 2018.

Is the George Foreman Grill a franchise?

No. It was an endorsement deal for a kitchen product. George Foreman died on March 21, 2025.

Does 50 Cent own a franchise?

His Frigo deal was an ownership stake in an underwear company, not a franchise. Equity in a company and owning franchise locations are different investments.

Does a celebrity owner make a franchise a safer buy?

No. Blaze Pizza, Wahlburgers and Mayweather Boxing + Fitness all shrank despite famous backers. Judge a franchise by its FDD, its unit trends and its current franchisees.

How do I know if a franchise is right for me?

Start with your money, time and risk, not the brand. A franchise, your own business, or staying in your job can each be the right answer.

Sources

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We do not guarantee earnings or financial results. Buying a franchise is a business investment that carries risk, including the possible loss of your investment. Review the full FDD and talk to your own attorney, CPA and financial advisor before you sign anything or pay anything.

Franchise Agreements & What They Include Explained

Franchise Agreements & What They Include Explained

It is normal for new or prospective franchisees to wonder: 'What is a franchise agreement?'. Even if you are a seasoned professional, a franchise agreement is a highly complex legal document that requires patience and insight. Before embarking on a franchising journey, it is vitally important to understand the foundation on which this business model is built: the franchise agreement.

In the following article we are going to provide an overview of franchise agreements, outlining what they include and why they are so important.

What Information Is Included in a Franchise Agreement?

A franchise is a contractual agreement between two or more parties. As such, a number of terms are stipulated before the formation of the business. This is known as a franchise agreement.

So, what is a franchise agreement? Simply put, it is a legally binding contract that outlines the conditions of ownership from the franchisor to the franchisee.

It serves as the foundation for the franchisees business, awarding permission to operate using the franchisor's brand, trademarks and proprietary systems.

Franchise agreements are complex documents. Their content can vary widely depending on the industry and nature of the franchise opportunity. However, there are several common elements that you will typically find in a franchise agreement regardless of whether it is a construction franchise, fitness franchise, or another industry:

Franchisee Obligations

  • This segment outlines the responsibilities and obligations of the franchisee. It may include details about location selection, training requirements, operational standards and the purchase of equipment and supplies.

Franchisor Support

  • The franchisor, in some cases, offers support to the franchisee. This may include training, marketing guidance, ongoing operational support or access to the franchisor's supply chain. If this is available, it will be outlined in this section.

Intellectual Property

  • Franchise agreements will usually address the use of trademarks, logos and intellectual property. The use of these assets will be clearly defined.

Fees and Payments

  • Fees and payments are part and parcel of owning a franchise. This section outlines the initial franchise fee, ongoing royalties and any other financial obligations, such as advertising contributions or technology fees.

Territorial Rights

  • Franchise agreements often underline the geographic territory within which the franchisee can operate. Depending on the agreement, this can be exclusive or non-exclusive.

Term and Renewal

  • It defines the initial term of the franchise agreement and the conditions under which it can be renewed. This section is vital as it sets the timeframe for the relationship.

Termination and Exit

  • Agreements between both parties outline the terms for termination and exit. This might cover voluntary and involuntary termination, as well as the process for selling or transferring the franchise if there is one.

Non-Compete and Confidentiality

  • Just like any business, franchise owners are usually restricted from engaging in competing businesses during and after the franchise agreement's term. They may also be required to maintain confidentiality regarding sensitive information which pertains to the franchisor.

Dispute Resolution

  • Disputes are an inevitable part of owning a business. Thus, the franchise agreement typically outlines the terms for dispute resolution. This includes the legal process, should the disagreement escalate to such a level.

The Importance of Franchise Agreements

  • Now we understand what information is included in a franchise agreement, it is useful to understand why their existence is so important. Franchise agreements play a crucial role in the success and sustainability of both franchisors and franchisees. This is why:

Legal Protection

  • Franchise agreements provide a legal framework that protects the interests of both parties. They clearly define the rights, responsibilities and obligations of each party, reducing the risk of disputes.

Consistency

  • They ensure consistency across the franchisor's brand and help franchisees to adhere to established standards. Moreover, they maintain the brand's reputation across multiple sites and locations.

Brand Integrity

  • By outlining the use of trademarks and intellectual property, franchise agreements help maintain the integrity of the franchisor's brand. This is done by preventing misuse of sensitive assets, thus lessening the potential damage to the brand's image.

Financial Clarity

  • Transparency between the franchisor and franchisee on matters of finance is highly important, especially if the objective is to reduce the risk of conflict.These agreements specify, in detail, all financial aspects, including fees and royalties. This level of transparency helps both parties maintain a professional relationship.

Support and Training

  • If training or support is being provided, it will be outlined. This gives the prospective owner a clear understanding of the level of support available, which ultimately provides peace of mind and a sense of security.

Exit Strategy

  • In some instances, the franchise needs to be terminated, transferred or sold. Having a clear exit strategy outlined is the best way to alleviate stress during this process, for both parties.

Dispute Resolution

  • In the event of conflict, a dispute resolution segment can save a lot of time, money and stress for both parties. Thus, it is highly important that this be included in the agreement.

Flexibility

  • Whilst it is true that franchise agreements set certain standards, they also allow for a degree of flexibility. If customisation is authorised, it will be outlined.

In conclusion, franchise agreements are the backbone of this very lucrative business model. They are comprehensive documents that stipulate the rules of ownership. If the goal is to ensure legal protection, consistency and brand integrity, every franchisor should carefully craft an agreement. This ensures the relationship between both parties grows upon a consistent and stable foundation.

To ensure a mutually beneficial and successful partnership, it is encouraged that both parties fully understand the terms outlined in the agreement. If you are new to the world of franchising, it is recommended that you seek legal counsel to understand the agreement. That way, you enter the agreement with perfect insight.

Are you interested in owning a franchise? Discover our range of handpicked franchising opportunities all across the USA – book your free consultation today. Alternatively, if you have any questions about franchising or would like more insight, get in touch today.

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How Franchise Fees Work

How Franchise Fees Work

Owning a franchise is a rewarding endeavor that, if managed correctly, can result in unparalleled job satisfaction alongside financial and lifestyle freedom. However, there are a few financial factors that can be sources of confusion for first-time franchisees. In particular, franchise fees can appear more complex than they really are. In this blog post, we'll break down the nature of franchise fees and how they can be dealt with.

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Are franchise fees annual?

Franchise fees aren't annual insofar as there's usually one upfront payment and possibly monthly or annual fees on top of that. Typically, upfront franchise fees usually range from $10,000 to $80,000. The franchise fee, however, provides you with the rights to use the brand and trademarks. However, the franchise fee also comes with other benefits, such as training (depending on the industry and negotiations, this training could be just a handful of hours of online training or weeks of hands-on site experience).

Additionally, the fee entitles you to support the franchise opportunity, such as guidance in promotion, training, recruitment, apparatus and so forth, alongside functional assets such as operations manuals and the website. The franchisor also usually contributes towards the funding and organisation of the opening event of the franchise.


Are franchise fees tax deductible?

Franchise fees are tax deductible - if accounted for correctly. To do so, franchise fees are amortized using a method that means the same amount is amortized monthly or annually. This permits the franchise fee to be recognized on your annual business income tax return. A franchise consultant can generally answer any specific questions pertaining to industry or costs.


Are franchise fees amortized?

Franchise fees are amortized. There are two ways of amortizing the lump sum fee from the agreement which is an important part of a franchise business plan. The fee can be amortized annually, in which case you can split the franchise fee by its useful life (here, you could think of useful life as the number of years on the franchise agreement). For example, if you pay $20,000 for 10 years of useful life, then amortize $2,000 every year. Alternatively, you could break this down into about $170 a month. Either way, debit the amortization account by the required amount and then credit the Accumulated Amortization account by the same amount.


Are franchise fees negotiable?

Franchise fees are negotiable- with certain considerations. Though franchise fees can be negotiated during the agreements, many franchisees choose not to. It's worth taking an objective view and working out what the value of the franchise means to do. Consider the franchise agreement and ensure that you're happy with the expected returns.

If you'd like to negotiate your franchise fee, however, it's advisable to discuss your position with a qualified and reputable franchise attorney who can give you their perspective on the probability of concessions. While it's important to establish a strong franchisor/franchisee relationship for the coming years, it's also your prerogative to note any areas of the agreement that you feel uncomfortable with.

Though many franchisors may not be willing to concede the fee, there's a reasonable chance they may be amenable to changes in the royalties and territory terms. Always feel comfortable asking for changes in more minor aspects of the agreement, such as funds for the grand opening event or oversight during the first month/s of operation of a construction franchise for sale. Once again, it circles back to considering how valuable a prospective franchise is - if it's a high-quality opportunity, the franchise fee will be amply returned through the course of ownership.

Are you interested in owning a franchise? Discover our range of handpicked franchising opportunities all across the USA – book your free consultation today. Alternatively, if you have any questions about franchise fees or would like more insight, get in touch today.

The History Of Franchising

History of Franchising

The History Of Franchising

Franchising is a rich and interesting part of American business history. Today, franchising continues to be a core factor in global innovation. Throughout the history of franchising, there have been several notable touchpoints where trailblazers have established tactical business arrangements that closely resemble franchising as we understand it today.

History of Franchising

The history of franchising started in the Middle Ages when people would enter agreements with tax collectors. The monarchy in England and other parts of Europe would bestow land to their citizens in return for cultivating armies, carrying out tax collecting duties and building toll roads.

However, the practice in its current form didn't flourish until the 20th century in America, though there have been several notable case studies of franchising opportunities before then.


What was the first franchise?

The first franchise was in 1731 when Benjamin Franklin entered an agreement with Thomas Whitmarsh in Philadelphia. Though they termed their agreement a 'co-partnership' - as the word 'franchising' hadn't been invented yet, the agreement terms looked suspiciously like a franchise for sale Philadelphia, where they negotiated branding and disbursement rights. Whitmarsh would be given the rights to print Franklin's works in exchange for buying his printing materials exclusively from Franklin. Later, Benjamin Franklin would enter franchising agreements with several vendors.

When did franchising start?

Franchising started in 1731with Benjamin Franklin's 'co-partnership' business agreement but really hit its stride in the mid-20th century when beverage and Texas food franchises became highly popular and profitable. Since then, franchising expanded to incorporate a number of industries, such as fitness gym franchises, accountancy, photography, automation, and so forth.

Some high-profile franchises that helped normalize franchising as a lucrative business investment include:


  • Coca Cola - the global giant, which has consistently ranked in the top five richest companies in the world, started as a franchise. In 1889, the company began to sell the rights to businessmen owning the means to produce it on a large scale. Part of its success was its recognizable bottle shape and patented secret formula. Coca Cola's ingenious franchising system also allowed them to uncover new untapped markets and territories, allowing the sensation to sweep across the world.

  • 7-Eleven. The popular retail franchise had a humble beginning as a handful of convenience stories. However, one of its founding directors, Joe Thompson, ensured that the staff would be trained and given uniforms so that customers would receive the same quality of service at each store. The franchise also stumbled upon a niche in its unprecedented opening times - 7am to 11pm.

The 20th century also saw the beginning of a number of other highly popular and successful franchise business plans, such as Western Union, Wendy's, Hertz, and hundreds more.


Who invented franchising?

Franchising was invented bya number of ambitious people. Though technically it has no founder, it has a long history of innovation and well-judged investments.

For example, one of the earliest franchises was the Singer sewing machine, developed by Isaac Merritt Singer in 1851. Singer traded local company control for a share of the profits, a straightforward way of expanding his brand of sewing machines. Singer also provided each franchised factory with the equipment and specialized products to enable a consistent and recognizable brand. The Singer sewing machine empire continues today, shaped by Singer's legacy of clever branding and distribution rights. Singer's franchising displays the power and longevity of successful franchising.

If this article has inspired you to consider owning a franchise, you can book your free consultation on our home page. Guerrilla Franchising is proud to offer an expertly chosen selection of franchising opportunities across various industries and parts of the USA. We match franchisees with their perfect opportunity and support them throughout the management process. To discover more about our services, please get in touch.

6 Telltale Signs Of A Poor Franchising Opportunity

6 Telltale Signs Of A Poor Franchising Opportunity

When conducting due diligence on a potential franchise investment, it is essential to thoroughly research each opportunity. It is important to be aware of potential warning signs that may indicate underlying problems. Here are a few issues to be cautious of:

Business sale growth and expand shop franchise concept, Store illustration print screen on wooden cube block connection link with others shop and supermarket.

1. The Franchisor is Unprofessional or Evasive

When evaluating franchising opportunities, it is essential to ask pertinent questions and carefully scrutinize the franchisor's responses. If the franchisor is unprofessional, evasive, or overly aggressive, it is a red flag. If they do not treat you with courtesy and professionalism during the sales process, it is unlikely that they will be any easier to deal with as a franchisee.

2. Existing Franchisees Are Unhappy

If a significant number of current franchisees seem unhappy, it is best to consider other franchise opportunities in Texas. Ideally, you should speak with franchisees who are content with their business's financial results and the value they receive from the franchisor.

3. High Franchisee Turnover Rates

During the due diligence process, you should review the Franchise Disclosure Document (FDD). The franchisor must disclose the history of franchisees who have left the system and the reasons for their departure. A high rate of turnover can be a warning sign, and you need to determine if it means the business is not consistently profitable.

You should differentiate between units that close due to owner failure and units that the owner sells as an exit strategy. In a younger franchise system such as salon suites franchises, significant turnover should be thoroughly investigated. If turnover is a result of franchisee terminations, this is cause for concern. Turnover due to the resale of successful units is a different matter.

4. The Franchise or Franchisee Has A History of Litigation

Review the Franchise Disclosure Document (FDD) to determine if the franchisor has a history of litigation. As a general rule, more than one or two cases per 100 franchisees could indicate a problem. It is important to examine the contested issues to differentiate, for example, actions brought by the franchisor against franchisees who are not paying their bills versus those brought by franchisees alleging misdeeds by the franchisor.

5. It All Seems Too Good To Be True

We've all heard the saying and unfortunately, in franchising, it rings especially true - 'If something seems too good to be true, it usually is'. If a franchisor is unwilling or unable to acknowledge and disclose the flaws in it's business, it is a warning sign. Transparency is essential, and a franchisor should inform prospective franchisees about both the challenges and benefits of their business.

6. Lack Of Or Poor Quality Training

Insufficient Training and Support are critical issues that can impede the success of a franchise. One of the unique features of a franchise is its established business model & franchise business plan, which franchisees follow to achieve a similar level of success. This process requires constant and effective support from the franchisor, which ultimately benefits both parties.

When a franchisor fails to provide adequate training or assistance, it may indicate that the operating system is untested or that they do not prioritize the success of their franchisees. Additionally, frequent changes to the franchise model can become increasingly difficult for franchisees to keep up with, hindering their ability to achieve success.

For more information or questions regarding your situation you can get in touch with our franchise consultant Dan Lorenz & for a limited time even book a strategy session in with him via our home page.