Top Fitness & Wellness Franchises to Invest in 2025

With health and fitness being a top priority for consumers, gyms and wellness centers are rapidly expanding and evolving. And entrepreneurs are taking advantage of this proven business model and making a success out of it. Health and fitness franchises range from gyms to wellness centers focusing on recovery, nutrition, and holistic health. The industry thrives on consumer demand for convenience, expert guidance, and community-driven experiences. The growing interest in mental and physical well-being means investing in a fitness or wellness franchise can be both profitable and impactful.

So let’s delve into the top fitness & wellness franchises to invest in 2025 in the USA

The Top 12 Fastest-Growing Fitness Franchises

Anytime Fitness: The Anytime Fitness franchises offer their clients total flexibility with their 24/7 access and global presence.

Number of Locations: Over 5,200 worldwide
Initial Investment: $389,000 – $970,000

F45 Training: Launched in 2014, F45 Training is one of the most profitable wellness franchises, offering high-intensity interval training (HIIT) workouts.

Number of Locations: Over 3,300 worldwide
Initial Investment: $294,000 – $719,000

Orangetheory Fitness: Combining science-backed workouts with heart rate monitoring, Orangetheory has seen rapid expansion with numerous studios worldwide.

Number of Locations: Over 1,500 worldwide
Initial Investment: $613,000 – $1,645,000

Planet Fitness: With its affordable membership model and non-intimidating environment, Planet Fitness offers free weights, exercise machines, and other fitness-related services.

Number of Locations: Over 2,400 across various countries.
Initial Investment: $1,515,000 – $5,141,000

Snap Fitness: Emphasizing 24/7 gym access and a supportive community, Snap Fitness provides a high-quality workout experience.

Number of Locations: Over 1,100 across various countries.
Initial Investment: $529,000 – $1,015,000

Burn Boot Camp: This brand focuses on high-intensity training for women and offers nutritional advice as well as support systems for mothers.

Number of Locations: Over 335 across the US
Initial Investment: $239,000 – $563,000

Stretch Zone: As a pioneer in practitioner-assisted stretching, Stretch Zone promotes healthy living while improving mobility and muscle function.

Number of Locations: Over 200 across the U.S.
Initial Investment: $124,000 – $227,000

9Round: Specializing in kickboxing-themed, 30-minute workouts, 9Round creates workouts for a whole-body workout. Nutritional advice and personal training assistance are also included.

Number of Locations: Over 600 worldwide
Initial Investment: $115,000 – $278,000

Pure Barre: This chain of health clubs offers barre (a blend of ballet, Pilates, and yoga) fitness classes.

Number of Locations: Over 600 across the U.S. and Canada.
Initial Investment: $265,000 – $419,000

Crunch Fitness: With 2 brands, Crunch Fitness and Crunch Signature, this franchise is known for its diverse class offerings and affordable membership options.

Number of Locations: Over 400 across various countries.
Initial Investment: $668,000 – $6,671,000

The Camp Transformation Center: This is one of the top fitness & wellness franchises to invest in 2025 California. They focus on group training, flexible workout plans, and weight loss transformations.

Number of Locations: 110 across the U.S. and Mexico.
Initial Investment: $351,000 – $474,000

StretchLab: Offers group-assisted stretching services.

Number of Locations: Over 205 worldwide
Initial Investment: $163,000 – $334,000

Pros and Cons of Investing in The Top Wealth and Wellness Franchises

Investing in boutique fitness franchises can be a lucrative business, but it doesn’t come without its challenges. Below is a breakdown of the pros and cons to help you with your decision:

Pros:

Brand Recognition – An already established franchise like Anytime Fitness and Orangetheory Fitness will already have strong brand awareness, making customer acquisition easier.
Proven Business Model – Franchisees receive structured training, marketing support, and operational guidance, reducing the risk of business failure.
High Demand – The wellness industry is continuing to grow, due to increasing health consciousness.
Recurring Revenue – Many franchises operate on a subscription or membership basis, ensuring steady cash flow.
Exclusive Territories – The best fitness franchises offer geographical protection, limiting competition within a certain radius.

Cons:

High Initial Investment – Some fitness franchises may require significant capital ($1M+), making it a costly venture.
Royalty Fees – Franchisees must pay ongoing fees, often a percentage of revenue, which cuts into profit margins.
Operational Restrictions – Strict guidelines and limited flexibility can prevent franchisees from doing what they want and giving the business a personal touch.
Market Saturation – The fitness and wellness industry is highly competitive, so standing out is a must.
Economic Sensitivity – There will be periods when consumers cut back on gym memberships and wellness services, therefore affecting profit.

How to Manage and Run Your Franchise Branch Successfully

Running a fitness and wellness franchise requires business acumen, leadership, and customer service excellence. There are a number of fitness franchises for sale and your job is to take your gym to the next level.

Understand the Franchise Model

Study the franchise handbook, and get familiar with operational procedures, and brand guidelines. Be sure to follow the standard operating procedures (SOPs) set by the franchisor to ensure consistency and stay up to date on new fitness programs, marketing campaigns, and company policies.

Hire and Train a Strong Team

Employees can make or break a business, so make sure to have a qualified team beside you. Recruit certified fitness trainers, front desk staff, and cleaning personnel who align with the franchise’s culture. Continue to train them in customer service, sales techniques, and safety protocols and be sure to incentivize them to boost performance.

Focus on Member Experience

Offer excellent customer service to enhance satisfaction and keep them coming back. Maintain a clean, safe, and welcoming gym environment and encourage customers to give feedback so any concerns can be addressed and services improved.

Manage Finances Efficiently

Keep an eye on your finances by tracking revenue and expenses, controlling costs by managing utility bills, payroll, and equipment maintenance. Set financial goals and regularly assess performance against KPIs (Key Performance Indicators).

Implement Localized Marketing Strategies

The top fitness franchises in 2024 used social media, local influencers, and partnerships with nearby businesses to promote their gyms. Promotions, referral programs, and free trials were found to attract new members. Engaging in community events is great for increasing brand awareness.

Maintain Equipment and Facilities

Regularly inspecting and servicing gym equipment ensures breakdowns are kept to a minimum. Cleanliness and hygiene standards are to be kept at an all-time high and a strict maintenance schedule should be implemented. Be sure to provide amenities such as lockers, showers, and water stations to enhance the gym experience.

Grow Membership and Retention Rates

By creating personalized fitness plans and wellness programs you’ll be keeping your members engaged and excited. Offer them group classes, personal training sessions, and fitness challenges, and think about implementing loyalty programs and rewards to encourage long-term memberships.

Stay Compliant with Industry Regulations

Health and safety guidelines must be constantly adhered to; this includes emergency protocols and liability coverage. Ensure all trainers have proper certifications and first-aid training and keep updated with legal requirements related to contracts, employment, and gym operations.

Adapt and Innovate

Don’t get left behind – stay up to date with the latest fitness trends, such as wearable technology, virtual training, and AI-driven workouts. Promote hybrid options like online classes or digital memberships, making it easier for consumers to access your gym.

Engage with Members and Create a Strong Community

Organize fitness challenges, boot camps, and social events to build a sense of community and encourage member interaction through social media and online groups. Offer excellent support and motivation to help members reach their fitness goals.

By following these steps, you can efficiently run and grow your gym franchise, but if you’re still unsure and need further advice, then don’t delay. Contact Guerrilla Franchising and we’ll get you started on your journey to success.