Question 1

How do I know which franchise category fits me?

Accepted Answer

The free Franchise Fit Finder matches you to franchise categories based on how you want to work, the capital you can invest, and your comfort with risk. It then shows the Franchise Maturity Spectrum so you can see which brands are proven and which are new to franchising.

Question 2

Is the Franchise Fit Finder free?

Accepted Answer

Yes. The tool is free to use, and Dan Lorenz's franchise consulting is free to candidates. Franchisors pay his fee, never you, the same way a seller pays a real estate commission.

Question 3

Does the Fit Finder recommend specific franchise brands?

Accepted Answer

No. It gives you category matches, not brand recommendations. A free 15-minute clarity call with Dan turns those categories into a shortlist of specific brands that fit your money, your life, and your goals.

Question 4

How many franchise brands are there?

Accepted Answer

There are more than 650 franchise brands. Most people only ever see the one in an ad. The Fit Finder helps you find the categories that actually fit you before you commit to any single brand.

Question 5

What is the Franchise Maturity Spectrum?

Accepted Answer

It sorts franchises into three stages, New to Franchising, Emerging, and Established, based on franchisee track record and proof, so you understand the risk of a brand before you buy.