In 2026, the most exciting and compelling franchise opportunities blend strong brand recognition, proven growth trajectories, and accessible investment levels. Many are using innovative initiatives and integrating AI and technology as part of their regime, while others are introducing low start-up costs with explosive unit growth, offering scalability and resilience in high-demand sectors.
A franchise that has garnered particular attention in 2026, is the health and fitness sector. Fitness franchises provide diverse, high-potential paths for aspiring franchisees with their robust brand appeal, impressive unit growth, and financial strength. Many are founded on the philosophy of high-value, low-cost fitness offerings that deliver dynamic classes and diverse training options, an enticing prospect for potential customers.
Franchised gyms are in the thousands and with a growing global footprint, franchisees can benefit from a scalable infrastructure and proven operational support. In this article we’ll delve into the reasons why the fitness franchise is a sound investment in 2026.
What is the Best Franchise to Start in 2026?
If you’re looking to start a franchise in 2026, the health and fitness industry is one of the most lucrative to get into. Since the pandemic, there has been a rise in people more focused on their fitness, mental health and overall well-being than ever before. Fitness franchises have experienced strong, sustained growth due to the rising demand for gyms, boutique studios, and specialized training programs.
One of the factors that make these franchises so appealing is the reduced risk element. Unlike independent gyms, there’s already an established system, and built-in marketing power in place. Additionally, many of today’s top fitness franchises provide flexible business models, from low-cost express gyms to premium studios, making them accessible to a wider range of investors.
With gyms, personal trainers etc., moving with the times and integrating technology into their business models, it’s never been easier for consumers to get onboard with the use of app-based memberships, virtual training, and AI-enhanced workouts. Join a recognized brand in 2026 and tap into a multi-billion-dollar industry.
Here, you can benefit from ongoing innovation and capture the growing market of health-conscious consumers who value a trusted name in fitness.
What is a Fitness Franchise?
A fitness franchise is a business model where an entrepreneur (the franchisee) manages a gym, studio, or wellness center of an already established fitness company (the franchisor) while utilizing their brand, systems, and support. Instead of starting from scratch, franchisees are given the opportunity to buy the rights to use the franchisor’s name, marketing strategies, training programs, and operational guidelines.
One of the advantages of fitness franchises is they come in many forms. You have the option to specialize in areas that you’re passionate about such as full-service gyms, HIIT, yoga, or Pilates; or if you wish, you can invest in personal training centers, or even a mobile/virtual fitness service.
You will receive full guidance from the franchisor, who will inform you on everything from equipment and facility design to staff training and customer engagement.
This model is highly beneficial to entrepreneurs, especially those who are new to the world of business, as it reduces risks by providing a proven concept, established brand recognition, and ongoing support.
From the side of the consumer, a fitness franchise offers consistency, trusted services, and access to nationwide or global membership networks. In short, a fitness franchise combines entrepreneurial independence with the strength of an established fitness brand.
How Much Does It Cost to Buy a Fitness Franchise?
If you’re considering buying a fitness franchise, it’s useful to know what your options are and one of the ways of gathering this information is to know how much investing in a franchise is going to cost. The startup costs of a fitness franchise can vary significantly based on brand, format (e.g., full-service gym vs. boutique studio), location, and facility size.
Below are clear, typical cost breakdowns using real-world examples. Any figures given in this guide are estimates as of late 2025:
H3: Components and Estimated Range
- Franchise Fee: $20,000 – $75,000+.
- Build-Out & Leasehold Mods: $30,000 – $400,000+.
- Equipment & Fixtures: $10,000 – $2250,0000+.
- Insurance, Staffing & Software: $20,000 – $75,000+.
- Working Capital & Contingency: $20,000 – $100,000.
- Total Investment: $100,000 – $1,000,000+.
General data shows that investing in a fitness studio can typically range between $100,000–$500,000. This startup cost includes franchise fees, equipment, leasehold improvements, and other launch expenses. However, investment costs for top-tier gyms have been known to exceed $1 million.
Here are some real-world fitness franchise examples (According to their FDDs):
- Anytime Fitness: Franchise fee $25,000 – $42,500; startup cost $73,000 – $693,900+.
- D1 Training: Total investment ranges from $480,000 to $933,000.
- F45 Training: Investment between $294,200 and $719,100, with franchise fee around $60,000.
- Orangetheory Fitness: Franchise fee up to $59,950; total investment falls between $500,000 and $1 million.
- Planet Fitness: Initial investment from $1 million to $4.24 million.
- Crunch Fitness: Investment ranges from $304,500 to over $2.1 million, franchise fee around $25,000.
H3: Why Costs Vary So Much
There are several reasons why start-up costs dramatically vary, which demonstrate why it is so important to collect as much information as possible, before making any final decisions:
- Size of Facility Required: If you plan on investing in full-service ‘big box’ gyms, be aware that they demand larger spaces, equipment, and several staff, which will raise costs dramatically.
- Brand Tier & Support: The bigger the brand, the higher the cost. An established brand will offer more comprehensive systems and training, which ultimately will come with steeper fees.
- Location: Populated urban centers will see an increase in real estate and labor costs, while more remote areas can save you money.
- Operational Model: Concepts that require minimal space and staff can significantly reduce building and staffing expenses.
To summarize, investment in a small-scale boutique fitness studio can often fall between $100,000 to $500,000. Mid-size franchises like Anytime Fitness can typically range from $300,000 to $1 million, while large-scale gyms such as Planet Fitness can set you back between $1 million to over $4 million.
Are Fitness Franchises a Good Investment?
While they may take a large chunk of your savings to begin with, fitness franchises can be a very good investment, allowing you to see sizable returns. However, as with any business, the success of the franchise depends on the brand, location, and management. Here are the key reasons why fitness franchises are often considered attractive:
- Growing Industry Demand: Globally the fitness industry is worth billions, and it is continuing to expand as more and more people are beginning to prioritize their health, wellness, and active lifestyles. Since the Covid-19 pandemic, the demand for both in-person gyms and hybrid models has surged.
- Proven Business Models: Franchises are borne from brands which are highly recognized, with tested systems, and operational support. This lowers the risk that can occur when starting an independent gym from scratch.
- Recurring Revenue: Membership-based models mean higher profit margins as they generate a steady, predictable income stream. When paired with add-ons like classes, merchandise, and personal training, profits are boosted even further.
- Flexibility in Scale: Investors have the option of choosing between boutique studios (lower cost, niche appeal) or large gyms (higher investment, broader market), allowing them to focus on their interest.
- Strong Resale Value: Well-run franchises from established brands often attract buyers, making exit strategies easier. That said, fitness franchises require significant upfront investment, ongoing royalty payments, and careful management. Competition and market saturation in some areas can also pose risks.
Pros and Cons of Investing in a Fitness Franchise
While 2025 is a prime year to invest in a fitness franchise, there are downsides that need to be considered. Here, we outline the pros and cons of investing in a fitness franchise:
H3: Pros:
- Franchises come with a proven business model, including tested systems, branding, and marketing support.
- Fitness franchises are a growing industry, with the demand for health and wellness getting stronger and increasing worldwide.
- With memberships and class packages providing predictable cash flow, you can sit back and enjoy recurring revenue.
- Franchisors provide staff training, operational guidance, and marketing resources, not just at the start, but throughout.
- A recognized brand will attract customers faster than an independent gym.
- An established franchise will sell more easily and at a higher value than an independent gym.
H3: Cons:
- Initial upfront costs can be rather steep, ranging from $100,000 to over $4 million depending on brand and location.
- Net profits can be reduced, due to ongoing fees such as royalties and marketing fees.
- Choosing to invest in a popular area with multiple gyms increases competition.
- Franchise rules often restrict pricing, services, or branding decisions, giving you limited operational flexibility.
- Franchise owners are expected to oversee day-to-day operations including staff recruitment, and customer retention, all of which require strong oversight.
- Fitness franchises can be sensitive to economic downturns, feeling the effects if gym memberships decline.
Top 5 Most Profitable Fitness Franchises in 2026
Here’s what’s currently emerging as the most profitable fitness franchises in 2026, with regards to profitability, revenue, growth, and industry rankings:
H3: 1. Crunch Fitness
Ranking number 1 in the health & wellness category in the 2026 Entrepreneur Franchise 500 and number 32 overall. With around 500 global locations, Crunch delivers high-margin potential and is known for its affordability and wide range of classes.
- Revenue Insights: Averages $3.236 million in annual revenue per franchise.
- Franchise Fee: $25,000.
- Royalty Fees: 5% gross monthly sales.
H3: 2. Planet Fitness
Known as ‘the most profitable gym chain’ as of 2024 thanks to its low-cost membership model and broad appeal. With over 2,650 locations, and 19.7 million members, Planet Fitness is reported to be experiencing strong year-over-year revenue growth, indicating continued market strength for the industry overall.
- Revenue Insights: Averages $1.7 million in annual revenue per franchise.
- Franchise Fee: $10,000 (10-year renewable agreement).
- Royalty Fees: 7% of monthly/annual membership sales.
H3: 3. Anytime Fitness
With over 5,200 locations across all seven continents, Anytime Fitness stands as a global powerhouse. Franchisees often benefit from multi-unit ownership with average annual turnover at around $400k, profit margins near 15–16%, and mid-point investment around $309k.
- Revenue Insights: Averages $1.45 billion in annual revenue all round.
- Franchise Fee: $42,500.
- Royalty Fees: $699/month.
H3: 4. Orangetheory Fitness
With over 1,500 studios globally this Premium boutique was ranked number 2 in Entrepreneur’s 2025 Franchise 500. Consistent support, a structured model, and tech-driven workouts help Orangetheory Fitness deliver robust returns.
- Revenue Insights: Averages $927,000 in annual revenue per franchise.
- Franchise Fee: $42,500–$49,500.
- Royalty Fees: 8% of gross sales.
H3: 5. UFC Gym
Specializing in mixed-martial arts training, UFC Gym model offers a high-margin return with a moderate investment range. Currently spanning over 25 countries with more than 150 locations, UFC is leading in per-location revenue, which is not surprising given its niche mixed martial arts focus.
- Revenue Insights: Averages $3.6 million in annual revenue per franchise.
- Franchise Fee: $30,000–$50,000.
- Royalty Fees: 4-6% of gross sales.
Summarizing Why 2026 is a Prime Year to Invest in a Fitness Franchise:
As we move through 2025, we can see that the fitness industry is continuing to thrive as health, wellness, and active lifestyles remain a top priority for many consumers. Attitudes and behaviors, post-pandemic have shifted, accelerating the demand for gyms, boutique studios, and hybrid fitness models, combining in-person and digital contributions.
Fitness franchises across the globe are offering entrepreneurs the chance to run their own business with well-known brands that are supported by models proven to work; and with constant operational assistance the risks that come with starting from scratch are reduced. Promoting memberships leads to a steady cash flow while innovative workouts and niche programs allow franchisees to stand out from the crowd.
In addition, many established brands are providing flexible investment plans, making it easier to get on the franchise ladder. With continued growth in the market, a constant increase in consumer interest, and franchise systems designed for success, 2026 presents a unique and exciting window for investors to enter the fitness sector confidently and enjoy long-term returns.
If you’d like to get started finding the right fitness franchise for your circumstances, schedule a free 15-minute consultation and we’ll cut through the noise and give you the facts.